Robinson Opticians Privacy Policy

 

Our contact details

Name: Mr Ian Robinson FBDO
Address: 135, New Road, Rubery, B45 9JR
Phone Number: 0121 453 2146
E-mail:robinsonoptics@gmail.com

The type of personal information we collect

We currently collect and process the following information:

  • Personal identifiers, contacts and characteristics (for example, name and contact details)
  • Details of your spectacle or contact lens prescription
  • Details of glasses or contact lenses supplied to you
  • Details of your health and medical treatment
  • Records of medicines prescribed by your GP
  • Information relevant to your continued care from other people who care for you and know you well, such as other health professionals and relatives.
  • We may store either through our patient management system and/or your written record any email correspondence received via our email
  • Clinical imaging of your eyes including images of your retina, corneal tomography and visual field plots.
  • Details of your ocular health and general health.
  • Advice we have given you and referrals made to any other professional.

How we get the personal information and why we have it

Most of the personal information we process is provided to us directly by you for one of the following reasons:

  • To perform eye and hearing examinations so we can understand your eye health and any medical conditions
  • To determine your prescription for eyewear / hearing needs and dispense your eyewear.
  • To book your eye tests.
  • To confirm your appointment. We’ll send you a confirmation if you book online and a courtesy reminder will be sent a short period before the appointment is due.
  • To contact you about changes to our service that could affect or inconvenience you.
  • To send you eye test reminders. Changes in your eyesight are usually very gradual, so regular eye tests are important.
  • To send you eye and hearing health communication regarding eye health and vision correction and how you can look after this.
  • To improve our products and services to you, we use data collected through the use of customer surveys, cookies and research. We carry out analytics on the information we hold about our customers to help us understand who our customers are, how they use our services, purchasing behaviours, and how people interact with us. This enables us to plan and optimise our business – for example, appointment attendance, maximise the effectiveness of our advertising, products, services and understand how our business is performing.
  • If you are browsing our website, we will not collect any information which will identify you by name. However, we will collect information using cookies or traffic data which uses IP addresses or other numeric identifiers, which analyse how people use our website. See Cookies policy.
  • To communicate with you as well as send you healthcare information, details of special offers and discounts relevant to you.
  • So we can respond to complaints, queries and any claims made against us.Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:
    • (a) Your consent. (You are able to remove your consent at any time. You can do this by contacting Mr I Robinson or another member of the team on 0121 453 2146)
    • (b) We have a contractual obligation.
    • (c) We have a legal obligation.
    • (d) We have a vital interest.
    • (e) We need it to perform a public task.
    • (f) We have a legitimate interest.

How we store your personal information

Your information is securely stored in secure premises.

We keep patients records for up to 10 years after you were last tested. In the case of a child under the age of 16, we keep records until the person is 25. We will then dispose your information by secure shredder system.

Data Protection rights

Under data protection law, you have rights including:

Your right of access – You have the right to ask us for copies of your personal information.

Your right to rectification – You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing – You have the right to ask us to restrict the processing of your personal information in certain circumstances.

Your right to object to processing – You have the the right to object to the processing of your personal information in certain circumstances.

Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at robinsonoptics@gmail.com  or on 0121 453 2146 if you wish to make a request.

How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at Robinson Opticians by letter to:

Robinson Opticians
135 New Road
Rubery
B45 9JR

Or by email to : robinsonoptics@gmail.com

You can also complain to the ICO if you are unhappy with how we have used your data. The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

ICO website: https://www.ico.org.uk